real simple.

anthony hockney once said, "anything simple always interests me."

leonardo davinci once said, "simplicity is the ultimate sophistication."

hans hoffman once said, "the ability to simplify means to eliminate the unnecessary so that the necessary may speak."

peri schechter once said, "i couldn't agree more."

as i've said before, i am an apple fanatic. it's hard not to be when there's a company who just happens to get it right every time. through their technology, their user friendly approach, their designs, their advertisements, their schedule of product release, their audience, their way to all things creative, and to their simplistic style. their advertisements always embody their company's take on art & design... SIMPLE.