that looks good but what's on the inside
what's on the other side? what's on the flip side
i've always wanted to be involved with the packaging of products. ever since i saw heineken beers produced in the shape of mini kegs, i thought "now that's something i can have fun with." to be able to sit around a table with a bunch of creatives and brainstorm kitchy & fun ways to market a product. here's a few from I.D. Magazine Annual Design Review.
coca cola for summer.
Design firm: Turner Duckworth: London & San Francisco
Creative directors: David Turner and Bruce Duckworth
Design director: Sarah Moffat
Designers: Rebecca Williams, Josh Michels
Account director: Jessica Rogers
home depot gift certificates.
Designers: Josh Nelson, Julia Warren
Project team: Howard Harmer, Greg Hahn
wine packaging. love the number of the bottle over the number of bottles made.
Designer: Susanne Pierce Maddux
kleenex for the summer.
Creative director: Christine Mau
Designer: Jen Brock
Illustrator: Hiroko Sanders
Client: Kleenex® Brand
simple packaging for a simple product. tear here.
Designer: Aaron Tang
Additional credits: John Chuang, CEO at litl; Abbott Miller and Jeremy Hoffman of Pentagram
Design: Lab 126 Industrial Design Team